Archishman Bandyopadhyay

Strategy Consulting Manager

Phone:

+91-9771420027

Email:

bandyopadhyay.archishman@gmail.com

Address:

Hyderabad , Telangana, India

Date of Birth:

Aug 7th, 1990

A Bit About Me

Hey there!

I'm Archishman, an engineer-turned-management consultant with a penchant for all things tech, auto, current affairs, and beyond. With over a decade of diverse experience in roles that cut across Technology Strategy & Transformation, Customer Experience, Pricing, Strategy, Consumer Insights & Analytics, Sales/Service Channel Strategy, Marketing Transformation, and Brand Management.

I've been fortunate enough to work with industry giants like Tata Motors and Mahindra besides the consulting leaders Deloitte and Accenture Strategy. Today, I continue to hone my skills as a Manager with Accenture Strategy & Consulting's Tech Strategy & Advisory practice.

This blog is an amalgamation of my professional journey and personal interests. From automobiles and travel to photography, military history, science and space technology, and my love for fantasy and fiction, you'll find an eclectic mix of content here. So, grab a cup of coffee, and let's dive into this exciting world together!

Work Experience

July 2024 - Present

Nov 2021 - July 2024

Apr 2018 - Oct 2021

Engagement Manager with Accenture Strategy & Consulting's Tech Strategy & Advisory practice

Senior Consultant , associated with Monitor Deloitte's Customer Strategy & Applied Designed practice. Aligned with the Technology, Media & Telecom sector, occasionally picking up Automotive & Consumer Industry engagements.

Manager - Strategy with Mahindra Group's Automotive & Farm Equipment Sector . Focused on Consumer Insights & Analytics. Initial stints in Sales & Brand Management. Part of the 'Group Management Cadre' leadership program.

Aug 2012 - May 2016

Assistant Manager/ Manager - Key Initiatives, with Tata Motors, CVBU, JSR - Manufacturing Head's Office

Delivered Projects For

Key Projects

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Post Acquisition GTM Planning

Mapped potential micro markets of a newly acquired product line of the Implements business to existing sales channels .Led the cross training & performance benchmarking initiative across the two entities .

Offering Repositioning

Design & execution of marketing plan for reintroducing an existing model with an updated value proposition .Digital-first ‘Customer Focus Re-alignment’ program to socialize the same amongst the targeted user base.

Sales Incentives & Compensation Optimization

Evaluation of correlation between sales metrics & field executive & channel partner incentives across business cycles

Customer-Experience Control Tower

‘Customer Journey mapping’ for establishing a ‘Customer-Experience control tower’

Sales & Service Network Optimization

Portfolio Optimization

Portfolio optimization through ‘genome mapping’

Market Sizing & Growth Strategy

Market sizing & growth strategy for the telematics offering

Contact Centre Optmization

Prioritized contact-center calling lists based on ‘propensity to churn’

CLTV Optimization

Repurchase Propensity Scoring

Customer Database Deduplication

Channel Partner Performance Scoring

(‘Dealer Health Index’)

Pricing Transformation

Enabled pricing transformation , identifying quick win opportunities to optimize gross margin by ~$50 million

Vendor Capability Assessment

Assessed channel management vendors using a quantitative scoring model, evaluating capabilities across distribution, pricing, quoting, and rebate management.

Q2B Optimization

Optimized Q2B processes , classifying business archetypes and defining persona-based journey maps to address pain points and performance bottlenecks.

CX Design & GTM Strategy

Led customer experience design and GTM strategy , defining user personas, target-state customer journeys, RTM channels, partner programs, technology, and systems.

Partner Strategy

Developed channel strategy , enabling a transition to an 'as-a-service' business model and ecosystem selling.

Post M&A Integration

Managed post-acquisition integration , designing end-to-end business architecture (CRM, CPQ, Order Management, Partner Experience, Sales Compensation, etc.).

Educational Background

2016 - 2018

2008 - 2012

MBA (Marketing & Operations Management) S.I.B.M. Pune

Senior team member - Student Council (Research & Scholastic Development Team)

BTech. (Mechanical Engineering) N.I.T. Silchar

Archishman Bandyopadhyay

A Bit About Me